BMW / Below-The-Line
How do you communicate the launch of a “1-series”? Well, we made a “one-line loop” that was illuminated with lasers in five German cities. This below-the-line activation created a powerful narrative in public spaces. If you also need an outstanding digital activation for your product launch, give us a shout!
This activation was inspired by a children's toy: The Magic Board. It allows you to make simple drawings with a vertical and a horizontal rotary control, which can be deleted by turning the board over again. The line can never be interrupted or stopped, but always continues, creating a one-line style. For the BMW 1 Series, this created the narrative of a journey between a pair of lovers driving along an imaginary road in the new BMW 1 Series. Are you also looking for an innovative brand activation? Just let us know.